01 / work
$tree ~/projects
Products built with teams, and products I own. Open any of them.
~/projects
commercial/ 7 · built with teams, 2017–2026
StartupSoftAI creator monetization platform. iOS architecture.
$ cat commercial/startupsoft/README.md
- problem
- An early-stage AI creator monetization platform: pre-launch, with features and API contracts changing all the time.
- my call
- Drove the iOS architecture: modular SwiftUI features that survive product changes, and a networking layer that absorbs evolving GraphQL and REST contracts.
- result
- Stability improved through targeted memory and lifecycle profiling.
MISTOCity services in one app. Led iOS from zero to launch.
$ cat commercial/misto/README.md
- problem
- A B2C/B2G app that has to host a whole city’s services in one place.
- my call
- A modular service-domain architecture; owned iOS architecture and direction from greenfield on a two-person team, with code-review and architecture standards.
- result
- Official launch in January 2025, first city rollout in Odesa in March 2025, three awards.
Hands-on: parking payments, live public transit, air-raid alerts with shelter maps, power-outage schedules.
Gold — Apps for Social Change · Silver — Apps for Digital Design · Bronze — UX, Interface & Navigation
app store ↗LetyShopsCashback at scale. Lead iOS.
$ cat commercial/letyshops/README.md
- problem
- A mature, high-traffic cashback platform carrying legacy areas.
- my call
- Led iOS technical direction: refactored legacy areas and became the main reference for iOS engineers in architecture and code review. In my second year, also led a new project from its start.
- result
- Less technical debt; performance-sensitive cashback and shopping flows shipped.
HeadspaceMeditation app, 100M+ downloads. Contributed at EPAM.
$ cat commercial/headspace/README.md
Delivered production features for a globally used consumer app and helped hold a 99.9% crash-free rate under strict release standards, inside a complex architecture and a distributed team.
app store ↗GlobalLogicDigital banking. Secure auth and transactions.
$ cat commercial/globallogic/README.md
A digital banking app. Implemented secure authentication and transaction flows, integrated biometric authentication and encrypted local storage for sensitive data, and delivered a production release together with backend and QA.
OnseoLive sports betting, UK market. Real-time UI.
$ cat commercial/onseo/README.md
A regulated real-time gaming platform for the UK market. Built live-sports betting interfaces with high-frequency odds updates, WebSocket data flows for time-sensitive screens, and UI tuned for fast-changing data.
RIA.comCar and real-estate marketplaces in Ukraine.
$ cat commercial/ria-com/README.md
Large Ukrainian marketplaces for cars and real estate. Built features for high-volume listings and search-heavy flows: search and filtering, plus work on push notifications.
indie/ 6 · products I own, built and shipped solo
Screenshot StudioApp Store screenshots as code.
$ cat indie/screenshot-studio/README.md
- problem
- Store screenshots for App Store, Google Play and Microsoft Store, across locales, RTL and exact device sizes.
- my call
- Code-first and local-first: the visual editor and the CLI share one renderer, a whole campaign lives in one git-tracked JSON file, and the tool is built to be driven by AI coding agents.
- result
- The preview matches the exact-size export; covered by Playwright end-to-end tests and GitHub Actions CI.
macupOne-command Mac upkeep for developers.
$ cat indie/macup/README.md
- problem
- Keeping a developer Mac updated, clean and healthy takes a pile of separate commands.
- my call
- One command: toolchain updates (Homebrew, npm, Claude Code), safe cleanup of rebuildable caches, health and security checks.
- result
- One-script install on a new Mac, trend reports, a selectable interface language.
iStringLocalization manager for Apple developers.
$ cat indie/istring/README.md
A Mac app for managing iOS and macOS localization. Free on the Mac App Store since 2018; latest release July 2025.
mac app store ↗GiftifyVideo → GIF. Paid, built and maintained solo.
$ cat indie/giftify/README.md
A video-to-GIF converter for the Mac. A paid Mac App Store app since 2019, built and maintained solo.
mac app store ↗TikSaverLiteCreator tool, monetized with subscriptions.
$ cat indie/tiksaverlite/README.md
Designed, built and released solo, monetized with StoreKit subscriptions. On the App Store since 2023; latest release October 2026.
app store ↗WatchfullConsumer app, solo from API to App Store.
$ cat indie/watchfull/README.md
Shipped solo: third-party API integration, persistence and the full App Store lifecycle.
- e3a91f0(HEAD -> main)2026go independent: Screenshot Studio, macup, own apps
- 7c2d4b82025StartupSoft: iOS architecture for an AI creator platform
- 9f0e5a1(tag: gold, silver, bronze)2024MISTO: lead iOS, greenfield → launch in Odesa
- 4b8c6d22022LetyShops: lead iOS on a high-traffic codebase
- a1d7e932021Headspace @ EPAM: features for 100M+ downloads
- 58e2f0c2020GlobalLogic: banking — biometrics, encrypted storage
- d94b1a72018Onseo: real-time betting UI over WebSockets
- 2f6c8e42017RIA.com marketplaces; teaching iOS at STEP
- c0ffee0(root)2016initial commit: freelance, first Swift
03 / readme
$cat README.md
What doesn’t fit in a commit message.
- # Vitalii Lavreniuk
- Software engineer who ships products. Swift first, Objective-C when the codebase asks.
- ## now
- - independent: Screenshot Studio, macup and my own iOS & macOS apps
- - building with Claude Code, MCP and agent skills — PRs, CI on every change
- ## also
- - MSc in Applied Mathematics, Donetsk National University
- - taught iOS at Computer Academy STEP
- - recorded “How to Swift Essential” for ITVDN and ran live coding streams
- ## off-screen
- - off the keyboard: sport, the gym, travel and creative projects
- - had to leave Ukraine; now starting over, on my own terms
- - want to build things that are fun to make and make the world better
04 / man
$man vitalii
How to work with me. Pick a flag.
- NAME
- vitalii — builds products end to end, iOS first
- SYNOPSIS
- vitalii [--cofounder | --startup | --lead]
- DESCRIPTION
- Takes a product from an empty repo to the App Store: the architecture, the first release and the years of updates after it. Has done it with a team (MISTO, three awards) and solo (own apps live since 2018). iOS is home, macOS next to it; web, CLI, Android or cross-platform when the product needs them, built AI-assisted.
- OPTIONS
-
- --cofounder
- co-owner or partner: product, architecture, the first release. Any domain — it depends on what we build.
- --startup
- first or early engineer: from MVP to launch, then iterate.
- --lead
- iOS lead in a large product: architecture, code review, mentoring.
- REVIEWS
-
“Vitalii delivered several critical features for our product, always balancing performance with maintainability.”
— Oleks Maistrenko, CTO at MISTO, managed Vitalii directly “What stood out most was his ability to make decisions quickly without sacrificing quality or consideration — he evaluates options, asks the right questions, and moves forward confidently.”
— Denys Zabrodko, Senior iOS Engineer / iOS Tech Lead, same team “Communication with him is always easy, constructive and transparent — he is able to clearly formulate thoughts, is open to discussions and quickly finds a common language with the team and stakeholders.”
— Natalia Orykhivska (Ivashchyshyn), Senior Recruitment Specialist at StartupSoft, different teams - SEE ALSO
- ./work, ./log, ./contact
05 / contact
say hi
A startup, a partnership, a role, or a good Swift question — write me.